Analytics for local businesses

Know your rhythm of visits and spend

Track store visits, unique visitors, average spend and how often members come back — broken down over time, hour by hour and weekday against weekend, so quiet spells and habits stand out.

Aim offers at your quiet days, match staffing to when customers actually come in, and set a welcome reward that turns one-off visitors into regulars.

Rewards that pay their way

Follow points and stamps issued and redeemed, what loyalty discounts cost as a share of spend, and how many vouchers are still out there waiting to be used.

Tune earn rates before generosity eats into margin, make rewards nobody claims easier to reach, and plan promotions knowing what's already outstanding.

See what catches customers' eyes

Measure views of your store page, which news posts and offers get opened, and how often people click through to your menu, website or booking link.

Post more of what customers open, refresh photos and descriptions when views aren't converting, and keep the links people reach for up to date.

Reach people who are already nearby

Nearby promotions help you act on footfall that's already around you — by proactively pushing offers to local customers, or by showing up on the Offers Near You page in the LoyLocal app. Analytics show how often you were seen and how often people tapped through.

Decide whether to promote more, refresh an offer people are scrolling past, or lean into the approach that gets the most interest.

Prove your campaigns actually lift spend

Basket campaigns are automatic offers at the till — for example “spend £20, get a free coffee next time” — that reward customers based on what they buy. Analytics show which checkouts triggered each campaign, the basket value it influenced, and how many of the vouchers came back redeemed.

Keep the campaigns that lift spend, retire the ones that only discount it, and tune vouchers that aren't coming back.

Run every location like your best one

See all your stores side by side — activity, enrolled till devices and performance per location — instead of stitching the picture together from memory.

Copy what your best store does, coach the one that's lagging with the numbers in front of you, and make sure every till is connected.

See your own numbers in here

Join early access and within weeks these dashboards will be showing your visits, your rewards and your campaigns — not a demo.

Request early access