For communities

Build your community naturally — maximise engagement, minimise admin.

For business associations, BIDs, local authorities, card schemes and markets. Replace paper cards, spreadsheets and manual processes with a digital community your members carry in their pocket — and analytics that show what’s working.

The gap

Running a community can be a thankless task.

Community operators tell us the same things: administration is manual, engagement drops every time a member has to keep, carry or hand in a physical card. It's hard to know what's working and what's not.

The old way

Members get a physical card, remember to carry it, maybe get it stamped and post it back. Your team keys in lists, prints materials and chases returns. Every step loses people — and at the end you can’t say what actually worked.

The digital community

Members join in moments from their phone and take part with a tap — nothing to keep, nothing to submit. Administration is hugely simplified, and every campaign, offer and event is measured.

Who it’s for

Built for the people who run local

Every community works differently. You choose how people join, what members get and how involved your businesses are.

Business associations & BIDs

Bring your member businesses under one banner. Run town-wide campaigns and events, and deliver demonstrable benefits and value to your participating businesses.

Collective marketing, with results you can show.

Local authorities

Run a shop-local scheme for residents without commissioning an app. You control who joins and what it’s called; insight stays aggregate, so privacy is protected by design.

A resident loyalty scheme, ready to run.

Paid loyalty cards

Take your card scheme digital. Keep your own sign-up and renewals, and give paying members exclusive offers across your participating businesses.

More value in the membership, less admin behind it.

Markets

One membership across every stall. Curate your traders, run seasonal events under the market’s name and give visitors a reason to explore the whole market.

The whole market, working as one.

Events

Christmas Markets. Summer Food Festival. Community Weekends...

Community events turn a campaign idea into footfall across the whole area — without wristbands, paper cards or people on the gate.

Stamp trails

Members collect stamps by visiting participating businesses, and completing the trail can win prizes. A simple way to walk footfall across the whole high street or market — not just its busiest corner.

Festivals

A curated season of offers from your businesses under your community’s banner — a shop-local weekend, a night market, a Christmas trail. You choose what’s in; members see it all in one place.

What you can run

Your community, from one place

01 — Membership

Your community, your rules

Decide who can join and how — open to everyone, by approval, or matched to your own membership list. You approve the businesses that take part, too.

02 — Communication

A direct line to every member

Publish community news and send campaigns straight to your members — no fighting a social algorithm, no mailing list to maintain.

03 — Member-only offers

Give membership real value

Your businesses can publish offers exclusive to your members. Membership becomes something worth joining — and worth keeping.

04 — Events

Moments that move footfall

Run stamp trails and festivals across your participating businesses — under your name, on your dates, with no paper to hand out.

Analytics

Know what worked — for the first time

Physical schemes end with a shoebox of stamp cards and a guess. A digital community shows you membership, engagement and results as they happen — evidence you can put in front of levy payers, councillors, members or a board.

Membership & growth

How the community is growing, how many members are active and how joining trends over time.

Engagement

Which news, campaigns and events members respond to — so the next one is better than the last.

Visits & redemptions

The footfall your offers and events drive across participating businesses — measured, not estimated.

Reporting you can stand behind

Clear aggregate figures for annual reports, AGMs and funding cases — what the community achieved, not just what it spent.

See the place, not the person

All insight is aggregate — trends across the community, never individual shopper profiles.

Privacy by design

Members manage their own accounts and preferences in the app. Your community never holds individual shopping data — so there’s nothing sensitive for you to safeguard.

Getting started

From conversation to launch

Tell us about your community

Who it’s for, how people join today and what you want it to achieve.

We set it up with you

Your profile, your branding and your joining rules — configured together.

Bring in your businesses

Businesses apply to take part; you decide who’s in.

Launch

Welcome your members, publish your first news and run your first campaign or event.

Why it works

What a digital community does for your place

Footfall

Every offer, campaign and event gives people a fresh reason to come in — and can steer visits from the busy corner to the quieter one. Reasons to visit arrive on members’ phones, when a visit is still realistic.

Repeat visits

Members are recognised and rewarded across the community, not just at one counter. Occasional visitors become regulars of the place — and regular visitors spread their custom across more of your businesses.

Sense of place

A shared membership, shared events and a shared story give your high street or market an identity people feel part of — something a row of individual shops can’t create alone.

Communication

A direct line to every member, on a channel they chose. News, campaigns and member-only offers land without a print run, a fading email list or a social algorithm in the way.

Engagement

Joining takes moments and taking part takes a tap — nothing depends on remembering a card. When taking part is effortless, more members take part, and keep taking part.

Questions

Common questions from community operators

Do we need to build or run an app?

No. Your members use the LoyLocal app; you run your community from a simple admin portal. There’s nothing to build, host or maintain.

Can we keep our existing membership process?

Yes. Joining can be open to everyone, approved by your team, or matched against a membership list you already manage — whatever fits how your scheme works today.

Do our businesses lose their own loyalty programmes?

No. Each business keeps its own programme and its own customer relationships. Your community adds a shared layer on top — member-only offers, campaigns and events.

Who pays for what?

Businesses subscribe to LoyLocal, and communities can choose to fund or subsidise their businesses’ participation. Tell us how your community is funded and we’ll find the right shape.

What about data protection?

Members control their own accounts, consent and preferences. You see aggregate trends for the community — never individual shopping histories.

Bring your high street, market or scheme together.

Tell us about your community and your members. We’ll show you how LoyLocal fits — and whether early access is right for you.

Talk to us