Simple pricing. Pay only for reach that's delivered.
Subscription
| Feature | Standard £25 +VAT / location / month | Pro £40 +VAT / location / month |
|---|---|---|
| Loyalty schemes (stamp or points) | 1 | 3 |
| Active members† | 10,000 | 25,000 |
| Geo segments | 10 | |
| Audience segments | 10 | |
| Active promotion campaigns | ||
| Nearby Promotions | 3 | 10 |
| Scheduled Campaigns | 3 | 10 |
| Basket Campaigns | 3 | 10 |
| Store Offers | 3 | Unlimited |
| News Items | Unlimited | Unlimited |
| Birthday Campaigns | Free | Free |
| New Joiner Campaigns | Free | Free |
| Included with every tier | ||
| Analytics | ||
| Till companion app (iOS / Android) | ||
| Store branding (colours, logo, banner, background) | ||
| Free marketing credits (per location, per year) | 2,000 | 5,000 |
All locations on an account are charged at the same tier. † Active members counted across all loyalty schemes and all locations.
With LoyLocal there are no fees for building or hosting an app. Your store appears inside the LoyLocal app alongside other local businesses and has its own dedicated store pages and branding.
Marketing credit packs
Core loyalty programme capabilities such as creating store offers, news items, and vouchers are included in your subscription and do not incur additional costs. Marketing credits are required only when you choose to run proactive promotional campaigns — and only after you've used the free credits included in your plan.
| Pack | Price | Effective rate |
|---|---|---|
| 4,000 credits | £20 +VAT | 0.5p per credit |
| 10,000 credits | £40 +VAT | 0.4p per credit |
| 20,000 credits | £70 +VAT | 0.35p per credit |
Prepaid, no auto-purchase. If your balance runs out, promotions simply pause — your loyalty programme keeps running.
What credits pay for
Standing offers on your store page, visible to anyone browsing your business.
Example: “Free coffee with any pastry” on your store page — free to publish and leave running.
| Item | Credits | Charged |
|---|---|---|
| Publishing and updating store offers | 0 | free |
Credits only come into play when you promote an offer to nearby consumers with a Nearby Promotion, or send it to members as a linked offer in a Scheduled Campaign.
Issued automatically when a member's stamps or points reach your milestone.
Example: After 10 stamps, the member gets a free drink voucher — issue and “reward ready” push included at no credit cost.
| Item | Credits | Charged |
|---|---|---|
| Voucher issue at milestone | 0 | free to issue |
| “Reward ready” push notification | 0 | free |
Reward members at the till, the moment their basket qualifies.
Example: “Spend £20, earn a free coffee voucher” triggers automatically at checkout — free however often it fires.
| Item | Credits | Charged |
|---|---|---|
| Till-triggered rewards | 0 | free, however many trigger |
Sent to members you choose — by segment, visit pattern, spend or lifecycle — on a schedule you set. Mix and match the items below.
Example: Email quiet-weekday regulars a “we miss you” voucher, or send a seasonal menu news item to all members — charged only for what you attach and deliver.
| Item | Credits | Charged |
|---|---|---|
| News item | 1 | per recipient |
| Voucher attached | 2 | per recipient |
| Linked offer | 1 | per offer, per recipient |
Birthday and New Joiner campaigns are always included in your subscription for free — no credits are needed to run the campaign, send vouchers or notifications. or channels. You can surprise members on their birthday or give them a welcome reward at no additional cost.
Reach people physically near your stores right now — browsing Offers Near You or checking out at a neighbouring business.
Example: Promote a welcome offer to locals who aren't members yet when they check out nearby, or pin it near the top of Offers Near You for people browsing around you.
| Item | Credits | Charged |
|---|---|---|
| Ranking placement (top of list and map) | 2 | per person shown |
| Moment placement (checkout nearby) | 5 | per placement won |
| Non-member reach | 5 | per non-member reached |
You're charged once per consumer per day, even if they refresh or see your promotion several times. A moment placement counts as that day's ranking placement too — never both for the same person on the same day.
Delivery channels
| Channel | Credits | Charged |
|---|---|---|
| Push notification | 5 | per push delivered |
| 5 | per email delivered | |
| In-app inbox | 0 | always free |
Charged only when actually delivered. Members without push permission or an email address on file cost nothing on those channels.
Worked examples
A café runs an 'in the moment' Nearby Promotion aimed at locals who aren't members yet: over the month, 50 people checking out at neighbouring businesses are targeted for the 'in the moment' campaign with the café's welcome offer.
| Item | Calculation | Credits |
|---|---|---|
| Moment placements won | 50 × 5 | 250 |
| Non-member reach | 50 × 5 | 250 |
| Moment push notificationsOptional | 30 × 5 | 150 |
| Total | 650 ≈ £2.30 +VAT Additional credit costs only apply after free credits are consumed. |
Only 30 of the 50 moment winners have push notifications enabled — the other 20 see the placement but no push is sent, and none is charged. Each person is billed at most once per day, however many times they see the placement.
A deli announces its seasonal menu to 1,000 members as a scheduled news campaign with email enabled.
| Item | Calculation | Credits |
|---|---|---|
| News item to members' inboxes | 1,000 × 1 | 1,000 |
| EmailsOptional | 600 × 5 | 3,000 |
| Total | 1,000–4,000 ≈ £3.50–£14 +VAT Additional credit costs only apply after free credits are consumed. |
All 1,000 members get the news in their in-app inbox; about 60% have email notifications enabled in their preferences, so only those 600 are charged for email. Push notifications can be configured instead of, or in addition to, email (5 credits per push delivered). An inbox-only version costs 1,000 credits.
A grocer sets up a basket campaign — “spend £20, get a free coffee voucher” — that triggers at the till whenever a member's basket qualifies.
| Item | Calculation | Credits |
|---|---|---|
| Till-triggered rewards | any volume × 0 | 0 |
| Total | 0 |
Basket-time promotions never consumes credits, no matter how many rewards trigger.
Example costs use the 20,000-pack rate (0.35p per credit).
Want it priced for your business?
Tell us your locations and member count — we'll sketch a first-year cost.
Talk to us