Events & festivals
From idea to footfall — without the paperwork
A community event on LoyLocal has no printed trail maps, no cards to hand out and no stack of entries to count. You set the theme, your businesses bring the offers, members take part from their phones — and you see the results.
Four steps, whatever the occasion
Stamp trail or festival, big weekend or whole season — every community event follows the same simple flow.
Plan
Pick the theme, the dates and what members can win or unlock.
Curate
Your businesses put forward offers; you choose what makes the cut.
Launch
The event goes live to your members — announce it with news and a campaign.
Measure
See participation, visits and redemptions — results you can report.
Everything in between — who took part, who completed, who won — is tracked for you.
Running a stamp trail
Members collect stamps by visiting participating businesses. Completing the trail can win prizes — and along the way, footfall spreads across the whole place.
Set the trail
Choose the theme, the dates, how many stamps complete the card and what completers can win — a prize draw, or a reward for everyone who finishes.
Invite your businesses
Participating businesses each put forward an offer that earns a stamp. You review what comes in and decide what’s on the trail.
Launch and promote
Publish the trail to your members and announce it with community news and a campaign. The trail appears in the app — no maps to print, no cards to hand out.
Members collect stamps
Every qualifying visit earns a stamp automatically. Members watch their card fill up on their phone — nothing to carry, keep or submit.
Draw and celebrate
When the trail closes, run the prize draw and announce the winners. Then share the results — visits, completions and the footfall the trail created.
Running a festival
A curated season of offers under your community’s banner — a shop-local weekend, a night market, a Christmas season. No stamps, no draw; just your place, on show.
Set the season
Name the festival, pick the dates and give it your branding. This is the banner everything appears under.
Curate the offers
Your businesses submit festival offers — tastings, specials, one-off deals. You choose the line-up, so the festival feels deliberate rather than a coupon pile.
Open the festival
Members see the whole programme in one place in the app. Announce it with news and a campaign, and keep the momentum going with updates through the season.
Wrap up and report
When the season ends, see which offers drew visits and how members engaged — and take a stronger plan into the next one.
Trail or festival?
Run a stamp trail when…
You want to move footfall across the place — get members into businesses they’ve never tried, over a few weeks, with a prize to chase. Great for “explore your high street” pushes and quieter seasons.
Run a festival when…
You want a moment — a shop-local weekend, a seasonal celebration, a market showcase. A concentrated burst of offers under one banner that gives people a reason to come now.
Got an event in mind?
Tell us about your place and the occasion — we’ll help you shape a trail or festival your businesses and members will get behind.
Talk to us